Key Art Awards™ Interactive CD

Client:
The Hollywood Reporter™

Project:
Design and produce the first ever Key Art Awards™ Interactive CD for the 30th Annual Key Art Awards™ show.

Solution:
What do you do when presented with the best advertising content from the most visible industry in the world? You let it shine!

The Hollywood Reporter's Key Art Awards™ show is the only international competition that honors the individuals responsible for the design and creation of movie marketing materials. For the 30th annual awards show, Gearbox Studios was asked to design and produce a CD that would bring the traditional printed program to life.

By recreating the excitement of the movie going experience, we immersed the viewers in a virtual theater wher they could watch the trailers, visit the stand-up art, go outside and see the award winning posters, and much more!

The ability to present movies, music, animation, and full color graphics makes compact disc the perfect platform for a project of this nature. Advertisers also love the platform - they can present a video commercial, use live web links, or draw in customers through exciting sound and movement!